Communications majors in media and broadcasting supplement their communications studies with coursework focused on the creation and production of media, the interrelated nature of media industries, and the skills necessary to write, produce, and distribute messages through the media. Media and Entertainment The stakes are high as media and entertainment services revenue growth is expected to exceed $1 trillion in 2023. Planning occurs at three levels: strategic, functional and operational. At $717 billion, it represents a third of the global M&E industry, and it includes motion pictures, television programs and commercials, streaming content, music and audio recordings, broadcast, radio, book publishing, video games, and ancillary services and products. The U.S. media and entertainment (M&E) industry is the largest in the world. Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media coverage shapes how Americans perceive the world and what they consider to be important. Walter Elias Disney’s star on the Hollywood Walk of Fame. Communications Majors in Business and Industrial Relations Media networks and; Consumer Products and Interactive Media, All of these departments are lead and managed by an efficient team of members and employees responsible for the success of this corporate giant. Voters and politicians alike must pay attention to the media. With mega mergers across TMT, and global tech giants making ever greater investments, time will tell if scale delivers, and how smaller players compete. OTT video revenue for media and entertainment (think: HBO Go, Hulu, Netflix) in the U.S. reached $20.1 billion in 2017, up 15.2 percent over the preceding year. Within the 98 percent of households that have a TV, the amount of time spent watching is substantial, with the average adult Canadian viewing time of 30 hours a week (TVB 2014). In comparison to other media, the influence of social media in political campaigns has increased tremendously. Bookmarking and content curation networks. This SWOT analysis of The Walt Disney Company shows strengths, such as brand popularity, that support business competitiveness to exploit growth opportunities despite the company’s weaknesses and threats in the entertainment, mass media, and amusement parks industries. How they can benefit your business: These networks can be highly effective for driving brand awareness, customer engagement, and website traffic. Overview. Most people, when asked why they watch television or go to the movies, would answer that they enjoy it. An obvious manifest function of media is its entertainment value. Strategic planning. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises. In the American political system, the media perform a number of functions important to the democratic process. Examples: Pinterest, Flipboard Why people use these networks: To discover, save, share, and discuss new and trending content and media. Strategic planning is the managerial decision process that matches the firm’s resources (such as financial assets and workforce) and capabilities (the things it is able to do well because of expertise and experience) to its market opportunities for long-term growth. The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments: Media Networks, Studio Entertainment, Direct-to-Consumer and International; and Parks, Experiences and Consumer Products. 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