These five ideas are only the tip of the iceberg on how you can pair two of the most frequently used, and loved, media platforms. Social media empowers nurses to promote community wellness by educating consumers about available resources. According to a 2010 survey by AudienceScapes, in Kenya 87% of those surveyed had radios at home, 71% had a phone and only 11% could access the internet at home. Your marketing creative shouldn’t be contained to a single marketing platform. Multimedia is a form of communication that combines different content forms such as text, audio, images, animations, or video into a single presentation, in contrast to traditional mass media, such as printed material or audio recordings. The Interior Ministry also ordered the station to sign a letter agreeing not to broadcast negative reporting about the government. For example, you may enjoy watching a show like Dancing With the Stars while simultaneously tweeting about it on Twitter with your friends. There are pros and cons to the use of social media. Social media is media for social interaction as a superset beyond social communication. Other large news agencies such as Al Jazeera are moving into new markets and attracting listeners. Some resources may include online support networks for individuals suffering with common afflictions, while others might encompass health websites that educate consumers on common conditions and disease management. The trial for Vu Duc Trung and Le Van Thanh, who are both Falun Gong members, was due to begin on April 8, 2011, but has been postponed. 4. That really worries me. ... (24%) say the same. Radio station continues to operate amid internal strife in Somalia. Radio journalists are at risk of harassment, intimidation and physical threats for their work. Phone: 416-923-1771 | Email: [email protected]. Working in countries where an independent press has either been banned by the government or not well-established, RFE provides uncensored news to its listeners. The 'media' part: refers to an instrument of communication, like the internet (while TV, radio, and newspapers are examples of more traditional forms of media). Yes, according to this article, I am! In countries where free expression is suppressed, access to technology is expensive or illiteracy rates are high, radio continues to play an important role in information sharing. Social. Three journalists were killed in Somalia that year alone, and all worked for radio stations. What are the different types of media platforms? While new technologies such as satellite, online and cell-phone radio are increasing, none have reached the simplicity and effectiveness of traditional radio. In Indonesia, the manager of a Falun Gong-affiliated station, Radio Era Baru, was arrested and tried in late March. Radio Free Europe (RFE) was originally started during the Cold War with a single broadcast to communist Czechoslovakia out of New York City in 1950. Radio is the leading reach platform: 92% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (87%), PC use (54%), smartphone use (81%), and tablet use (46%) More than 244.5 million American adults listen to the radio each month; Audiences are becoming more diverse with more than 45 million Hispanic listeners and more than 35 million Black listeners a month Think about your audience and what they are most likely to respond to. They could also drive home the story by sharing recent reviews from Yelp, Facebook, and Google from real life parent customers. Columbia, MO 65201, 3109 S Ten Mile DrJefferson City, MO 65109, 3000 East Chestnut ExpresswaySpringfield, MO 65802, Copyright 2017 Zimmer Radio & Marketing Group | All Rights Reserved, The Perfect Pair: 5 Ways Social Media and Radio Can Work Together, Your marketing creative shouldn’t be contained to a single marketing platform. Especially if you’re looking to generate new leads and re-engage loyal customers. According to Farm Radio International, a charitable organization which supports rural radio broadcasters in 39 African countries, radio remains one of the best communication tools for the rural poor. Types of Media / Media Classification Media can be classified into four types: Print Media (Newspapers, Magazines) Broadcast Media (TV, Radio) Outdoor or Out of Home (OOH) Media; Internet . For the past 4 years, I have not turned the radio in my car on. Chapter 15 Media, Technology, and Communication. Now, 60 years later, they broadcast in 21 countries using 28 different languages. Promote Appearances, Endorsements, & Special Events, Start by using social media to share where your “team” will be located, either leading up to or during the event. The Jakarta Post reported that the Chinese embassy in Indonesia has repeatedly pressured local authorities to take action against the station. Violations such as those below demonstrate that radio remains a powerful tool in disseminating information and are perceived as threats by some governments. Media could be a a film clip, a song you hear on the radio, podcast of a lecture or newspaper article. Social media is currently utilized by public health organizations both as a broadcasting platform to amplify messages from traditional media sources (e.g., radio, television, print media) and as an entirely new way of collaborating and co-creating content with target audiences. In the media industry we are aware of the importance of social … Radio placements can thus boost the credibility of a campaign a brand is running through its social media accounts, the search engines, major portals, and other digital platforms. Think about this for a second: whenever you want to hear your favorite song, watch your favorite show, or see the latest current events, where do you go? In a country that has not had a stable government since 1991, there is ongoing violence between militias and the transitional federal government. Since they share the same goal and are by nature similar platforms, succeeding at social media should be a cinch for radio. Radio advertising tends to focus on developing the “theater of the mind.” However, by using social media marketing to enhance the radio experience, you can visually bring your story to life. For example, if your business is promoting a new flavor of ice cream, let users know that you will be at the “coolest section,” or that fans who Tweet with, If your marketing goals include growing your business, generating leads, increasing traffic, selling new products or services, or any other tangible goals…then your advertising must have, 5. And it makes sense given how compelling the associated statistics are regarding each channel’s performance in the online space with regards to helping broadcasters and marketers alike … Media magnifies your marketing message, allowing you to tell people about your amazing products and services. About a quarter (27%) of 18- to 29-year-olds get news from news websites, making it the second most commonly used platform for news for that age group. The last decade has seen a dramatic increase in radio stations across Africa, especially locally-run community stations. Likes and shares from your fans will also add additional visibility to your promotions ultimately creating viral content. Internet Media. You can steal a page from this book and see a higher ROI if your message takes on a physical presence at one of these events. Having a presence online during your radio ad campaign will increase overall frequency to this very targeted audience and further position you with a radio station’s brand. Remember to think about your unique brand and audience first and foremost before trying to do everything at once, but also don’t be afraid to try something new! I usually am listening to my CD’s. You more than likely turn on your television, radio, or computer. Somalia and China are examples of countries where the authorities have taken steps to silence radio broadcasts. Of radio and social media presence variety of old and new media for social interaction as a or. 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