Although this isn’t right, it can be very much worse when children view this in media as they do not necessarily understand the implications of them, and can be damaging to them mentally and physically in some circumstances. Cosmetic surgeries that are the most popular are not for health benefits, but because the western ideal of beauty has become so unrealistic, that women are forced to have surgical enhancements in order to feel beautiful compared to those seen in the media. To test what messages you may have internalised, reflect on your dating preferences and consider how you perceive different people before you have even had the chance to talk about them. The Asian Beauty Standard . Eurocentric Beauty Standards In The Western And Modern Age 752 Words 4 Pages It is a generally accepted principle that societies create standards of beauty, wherein certain features, qualities, or traits are posited as more attractive and desirable. This therefore associates the good with these ideals, while the evil represented by the antagonist are usually relating to ugliness. Almost all ‘normal’ teens are also exposed heavily to these ideals from a young age. I think Mylinda Arons says it well; north, south, east, west, black, white, red, yellow, then, now, later---you can't go wrong with "hips and boobs"! When Thin Wasn't In. South Korean standards of beauty contrast heavily with what is considered beautiful and sexually appealing to the West.A peep at Instagram beauties would attest to this: Western beauty now means bronzed, athletic bodies, with the proper proportions from head to foot. There’s a Chinese saying goes “爱美之心人皆有之”, meaning the love for beauty is a nature of all human beings. Whether consciously or not, we are all aware of what defines Western beauty standards, and we have all been subjected to them. A quick browse through Instagram reveals a clear disparity between East Asian and Western feminine ideals. Past studies have explored how racism and ageism are embedded in the beauty standard, but little work has explored how classism is included in the Western beauty standard. As the US has grown to be one of the most powerful countries, our society’s standards of “beauty” have been thrust into other parts of the world through globalization. Western ideals include features such as round eyes, thin body, light skin, narrow faces, small noses, high cheekbones, etc. … (1995). To begin with, a lot of current Western beauty standards celebrate whiteness — not some objective, biological, evolutionary thing, but literally just being a white person. ( Log Out / Welp. GI Joe & Barbie. In your experience, are the beauty standards in Korea different from beauty standards in the U.S.? “Helping Girls with Body Image”. Or a Beijing opera actress, porcelain-skinned with a rosebud mouth. Other sources of the ideal body figure can arise from the simple Barbie doll. Children today are exposed to these beauty standards very early in their development, which could have very serious repercussions later in their lives. Western ideals include features such as round eyes, thin body, light skin, narrow faces, small noses, high cheekbones, etc. 2003), many of the heroines in the Brothers Grimm fairy tales are white, economically privileged, and virtuous. CrossRef Google Scholar Beauty Standards In Filipinx Culture Stem From A Long History Of Colonization. It all begins at a young age when young girls begin watching fairytale shows and playing with dolls. Western vs. Eastern Beauty Standards Posted on March 24, 2016 by mikayla This discussion focused on the general beauty trends in America and in China while also analyzing how Western standards of beauty have influenced Chinese standards. American Psychological Association, 2012. Standards are contingent on place and time, and in the modern-day, it depends on what is trending at the time. Anyone or anything outside of the fixed box of ideal beauty is perceived as deviant. 1 – Chinese Beauty Standards | Big Eyes. Some of the real and harmful consequences of Western beauty standards include the existence of skin-bleaching creams, hair discrimination, the demonisation of dark-skinned women in the media, fatphobia, ableism, and so much more. Picture a geisha, that Japanese symbol of feminine allure. Stated by (the Bradley University) Researchers suggest that Barbie represents an “unattainable body ideal that damages girls’ self-esteem”. Bye, Beauty Standards You are more than a number on a scale. However, white people who fulfil some of the standards are treated better than people of colour who are further away from the ideal image. Your email address will not be published. It also means that people of colour are often excluded from the ideal image of beauty altogether. “There is … The Western beauty standard revolves around three main attributes: thinness, youth, and whiteness. Skin bleaching is a $10 billion-a-year industry. Women also have an internalised male gaze, and this quote from Margaret Atwood best sums it up: “You are a woman with a man inside watching a woman. https://bestplasticsurgeryinkorea.com/korean-beauty-standards There are a million different products out there to help with getting whiter teeth—from … These surgeries are performed in an effort to make a woman fit into the western ideal of beauty: larger breasts, smaller stomach. Once again, it seems the color is lacking on this canvas. Form fitting clothes, big hair, and glam makeup are the way to go. No one wants to think that they have biases, but we all do. Stated by (Baker-Sperry; Grauerholz. The larger and rounder the better, particularly eyes that have the “shuāng yǎnpí ” or double-fold eyelid (双眼皮).. In your experience, are the beauty standards in Korea different from beauty standards in the U.S.? High-bridged noses. Change ), https://www.webmd.com/beauty/features/helping-girls-with-body-image#1, https://www.bradley.edu/sites/bodyproject/media/gi-barbie/, The Effects of Big-Box Companies on Local Areas, Youtube: the Internet Sensation That Won’t Stop Growing. The western world is only now catching up with this trend, with Desi products such as turmeric that are now all the rage among Hollywood celebs. Western Standards of Beauty: An Illustrated Timeline. The stark reality is that the media unavoidably perpetuate this idea, us as individuals and those around us, both knowingly and unknowingly. It’s still noteworthy every time we feature a TV … 239 Personal Photo We find any variation of the sunset, night sky, sunny day, fall afternoon or fresh snow beautiful. Since 1972, there has been a dramatic increase in the percentage of women in the United States … That said, the standards in the US are much more lenient, or at least seem to value diversity more by allowing for a … After American television was introduced to Fiji in the 1990s, young Fijian women expressed the affects of western beauty standards quite distinctly. They watch and learn and begin to form an opinion on how they want certain things to be and look. Found at: https://www.bradley.edu/sites/bodyproject/media/gi-barbie/. Identify the history of toxic, limited beauty standards. No one wants to think that they have biases, but we all do, and recognising them is the first step to unlearning them. © 2021 Copyright The Boar. What we can conclude from this is that media certainly has had a negative effect on on stereotypes for the conventional ‘western beauty ideal’. White Teeth. From East to West, north to south all over the world we have beauty standards each carefully made from the history and cultural roots from each country with just a short description you can find which country's beauty standards … Mainstream America has one standard of beauty: If it's White, it's right. This ideal for women is even seen in fairy tales we grew up with. ( Log Out / Powered by Tom, Hamish & Aaron. Tall, short, big, small, curves, athletic, or skinny, there is a specific niche that every woman attracts. K-Beauty Standards. Hard to believe as it seems, thin wasn't always in. I do not think that we can consider beauty standards without discussing the male gaze as they work hand in hand. It is imposing an image of physical care seeking eternal youth.” There are centuries of documentation of female beauty, and except for ours, the trend is fairly consistent: beautiful women are shapely, soft, and rounded. Western standards have always tended toward white and still do, but discretion is awarded by the title here. Whiteface: It’s not spoken of much here in the Western Hemisphere, but in the East, it’s a concept that’s had a long history in the world of beauty—even predating colonialism. Contests such as child beauty pageants have become increasingly more popular in which children no older than 16 are dressed to be judged by beauty. “The pervasiveness and persistence of the feminine beauty ideal in children’s fairy tales”. It's Affect On Filipinx People: Colorism And Skin Whitening Practices. The male gaze is essentially the idea that women’s purpose in society is to appeal to straight men and their desires. Combined, this ideal corresponds with privilege. Further explained by her, the amount of media that children are exposed to can lead to girls trying to emulate them, resulting in low self-esteem and eating disorders. Men are also victims of beauty standards, but I would argue that they are not affected to the same degree. Western vs. Eastern Beauty Standards Posted on March 24, 2016 by mikayla This discussion focused on the general beauty trends in America and in China while also analyzing how Western standards of beauty have influenced Chinese standards. In Fijian culture it had been a sign of status and normality for women to be well fed and carry weight on them, and just 3 years after American television and beauty standards were introduced, young women had already begun changing. This practice is known as “pretty privilege” and creates pressure for people to meet these unattainable standards. The title is perfectly selected. Western cultural standards of beauty and attractiveness promote unhealthy and unattainable body ideals that motivate women to seek perfection. In Western Culture, however, the beauty standards are geared towards the ideal of “sexy”. Combined with imported Western beauty ideals like large breasts, these influences have fused to create a very definite Chinese physical ideal with little wiggle room for … Beauty standards have become a huge issue in this world. Change ), You are commenting using your Facebook account. Beauty Has Many Faces. We are all judging ourselves by male standards, The male gaze perpetuates Western and Eurocentric beauty standards because men internalise these images too. So, what they deem as attractive is what we will continue to be shown. This perception is inescapable. If there was no ideal to live up to, then perhaps the concept of being pretty would not be topical or have many real-life consequences. Western beauty standards differ from region and nation. “Disorders such as anorexia and addiction to cosmetic surgery and body dysmorphic disorder in both men and women are encouraged. Your email address will not be published. As a society, we tend to reward people with Eurocentric features. Standards are contingent on place and time, and in the modern-day, it depends on what is trending at the time. Standards of beauty describe in precise terms the relationship that an individual will have to her own body. have have become so deeply engraved in people’s minds that they are seen as normal in today’s society. Shippensburg University. The American Beauty Standard Growing up in the ’90s, the Wakefield twins of the Sweet Valley High series were the gold standard of all-American beauty. Anyone who disagrees is quite frankly, not important. Living within these standards as a woman of colour, never “beautiful enough”, provokes feelings of insecurity and inferiority. Change ), You are commenting using your Google account. Gender & Society, Heubeck, Elizabeth. The Evolution of Beauty Standards in 'Western' Media | Why the Perfect Body Doesn't Exist (Details the Specific Socioeconomic and Cultural Influences on these Changing Standards from the 1900s to Today). You are your own voyeur.”. As quoted by Renee Hobbs, an associate professor of communications at Temple University, “The average teen girl gets about 180 minutes of media exposure daily and only about 10 minutes of parental interaction a day.”. Western beauty standards are much broader than the Asian standard. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. ( Log Out / In the U.S., caring for skin often isn’t something that happens until problems start to surface, like the onset of acne or wrinkles, but that’s starting to change as people gain more awareness about what makes skin healthy—thanks in part to influence from Korean skincare. People and things can look very different and be just as beautiful. Delicate bone structure. We are more than our bodies, and our worth is not inherently tied to how we look, despite how much society tries to convince us. Author: Maddie Ruud. Required fields are marked *. Female celebrities are constantly photoshopped to perfect their bodies by clearing any flaws in their skin and editing their body parts, such as making their waist thinner and their breasts larger. The standard is constantly changing, unfortunately in the realm of white women, but this should not alter our perception of ourselves. Beauty Has Many Faces. However, these days, with the amplifying of social media, females in both China and the Western society are feeling the pressure to look “pretty” to live up to those strict beauty standards. Other than the media, certain standards for features such as body shapes, etc. Young girls are constantly being subjected to unattainable standards of beauty and the media does a poor job at defining what a ‘normal girl’ looks like. What Western Beauty Standards Teach Young Girls The cosmetic and advertisement world makes a fortune off of destroying young girls self esteem. Beauty Standards In Culture, Beauty And Therapeutic Beauty 943 Words | 4 Pages. We must remember that not fitting the beauty standard is more than okay, and it does not mean that you are less desirable than those who do. In a visually dynamic attempt to recreate this evolution, BuzzFeed Video showcased a diverse cast of models to depict more than 3,000 years of women’s ideal body types by each society’s standard of beauty. Essentially, society favours people based on their proximity to whiteness, which often lends itself to the conclusion that whiter equals prettier, which is not the case. They include a variety of skin tones, face shapes, eye shapes, and body types. We have all internalised these messages, and they are hard to escape. They prescribe her mobility, spontaneity, posture, gait, the uses Black women’s self-perceptions of attractiveness following exposure to white versus Black beauty standards: The moderating role of racial identity and self-esteem. Maddie Holland. Recently the Barbie doll has come under a lot of criticism for their toy’s lack of diversity of body figure and complexion. Some of the real and harmful consequences of Western beauty standards include the existence of skin-bleaching creams, hair discrimination, the demonisation of dark-skinned women in the media, fatphobia, ableism, and so much more. Found at: https://www.webmd.com/beauty/features/helping-girls-with-body-image#1, The Bradley University. More specifically, we are all judging ourselves by male standards. Perceptions surrounding beauty and body types not only vary by culture, but have evolved significantly throughout history. The internalization of … White(r) and Light(er) Skin. For women, if they are not considered to be pretty, their credibility is thrown out before they have even entered the room. My advice would be to keep being you and recognise that your appearance is more than enough. Change ), You are commenting using your Twitter account. The most recognisable characteristics are being white or light-skinned and slim. “Sexualization of Girls”. However, these days, with the amplifying of social media, females in both China and the Western society are feeling the pressure to look “pretty” to live up to those strict beauty standards. Most of this is originating from the amount of mass media we are subjected through daily, and the messages that it can convey, both directly and subconsciously. There’s a Chinese saying goes “爱美之心人皆有之”, meaning the love for beauty is a nature of all human beings. Western beauty standards are the products of a capitalist, colonialist, patriarchal, white supremacist society, contrived to keep us consuming and consumed. We do not judge ourselves objectively, but instead by whether we will be deemed attractive by others. Western beauty standards carry with them an inherent racism — rooted in the white West’s colonization of the rest of the world. What I mean is that Eurocentric beauty standards — or a focus on European (or Caucasian) culture — has been elevated around the world as ideal. Journal of Applied Social Psychology, 25, 1547–1566. The damaging impact of Western beauty standards. There tends to be a focus on their personality and talents, and if they are considered attractive, then that is a bonus. In the United States the general beauty standards in women are: Tan skin Toned and thin body Large bust Small waist Full hips Long-bronzed legs Flawless complexion Full lips High cheekbones No wrinkles Pearly white teeth… Makkar, J. K., & Strube, M. J. As stated by (The American Psychological Association, 2012), beauty standard-esque practices such as hair extensions, make-up, and spray-tans are common-place in these contests for children, and other things such as wearing high heels, using provocative dance steps and poses, and wearing revealing costumes is expected for top contestants. As stated by (The American Psychological Association, 2012), beauty standard-esque practices such as hair extensions, make-up, and spray-tans are common-place in these contests for children, and other things such as wearing high heels, using provocative dance steps and poses, and wearing revealing costumes is expected for top contestants. “Western society imposes standards of beauty inconsistent with physical and psychological health,” reads the YouTube description of the video. A complex consequence of colonization and globalization, we live in a world where the universal standard of beauty is white. We are continually being bombarded with these images through the media, often leading to people who do not possess these features feeling undesirable. White beauty standards transcend complexion: Double eyelids. Baker-Sperry, L.; Grauerholz, L, 2003. These western ideals are integrated into national beauty and attractiveness standards of many different countries such as Brazil, Saudi Arabia and Japan, even though the women of these countries often look nothing like the ideal western woman (Yan & Bissell, 2014). In modern China, large eyes are considered to be a beautiful attribute. I read a tweet that said: “you are not prettier than me, you are just lighter than me”, and this really made me think. They include all races and types. The second, newer but not new reason is the pervasiveness of Western beauty standards. Women in the 21st century are facing an even bigger pressure for bodily-perfection than ever before. Beauty is very subjective. Many of their stories lead us to the conclusion of the virtues of being beautiful. Nov 06, 2018. An example of this is the story of Snow White, who was described as “white as snow, as red as blood, and as black as ebony wood” and “as beautiful as the light of day”, while the antagonist, the witch was seen as old and ugly. Obviously the Western and Eastern standards of beauty are quite different, but to be more specific, the Western has a desire to bring to life their carnivorous, animalistic, exotic side while the Eastern has a desire to become unrealistic, inanimate objects like porcelain dolls or anime characters. This aesthetic contrasts greatly with Western standards, where a supermodel like Gisele Bündchen is prized for her athletic figure, bronzed complexion and extroverted, sexual aura. 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