> Click to Tweet << 1. To calculate their reach, Business Pages tally “likes,” whereas Profile Pages count the number of “friends.”. The concept of a Facebook business page can be confusing if you don’t understand the differences between a page and a personal profile and what type of content to share on each one. Share. When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. A Facebook Page is your business's digital presence on Facebook. Customize this call to action and encourage visitors to take a specific action, like contact you or to learn more about your business. No matter what industry you’re in, your products and services are designed to provide solutions to the problems your customers face. If you’re sharing everything you post on your Business Page to your personal timeline, what’s the point of having two separate pages? For example, the smaller square “profile image” can be your logo and the larger “cover image” can be your storefront, your products or your current marketing campaigns. Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently. (function() { Let’s take a look at what this means and what you need to know right now. Support, About Us Even better news is that you have all the support you need, with SproutLoud’s Local Marketing experts ready to help you connect with customers and maintain a competitive edge in your local market. You can also take advantage of the ability to use a prominent button on your Business Page. You can do this by selecting the “…” next to the “Share” button, then “Invite Friends” on your Business Page. Facebook for business: Facebook Page vs. Facebook Business Page:  a page on Facebook solely dedicated to promoting your business. Organic reach on profiles is wayyyyyy higher than the reach on pages. SproutLoud Senior Content Marketing Manager. Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Engage your audience about trending topics about your industry. Setting the Business Page is free. Personal Profile vs. Business Page Your personal profile is your personal account on Facebook. However, many business owners have chosen to use a Facebook profile rather than a Facebook page as a tool for their business. Facebook has changed a lot over the years, so it can be a lot to keep up with. The Fat Guy Media Page is up to 11,000 Likes and counting—more than double what we could have reached on a Personal Profile. Bonus Content:Feeling lost about social media efforts? .logoMob{ It’s good to remind your friends and acquaintances of what you do from time to time by sharing certain posts, but just like in real life, you don’t want to aggressively over-promote your business to your social circle. Your Personal Profile is meant to keep up with friends and family on a daily basis. 2021 SproutLoud Media Networks, LLC.All Rights Reserved. The good news is that all of those updates can still occur seamlessly — on your Facebook Business Page. Would I say this to a customer? You can have only one personal account, and it’s from here you invite people to … Did you post something on your Business Page that your network of friends will find useful? But don’t be offended if some choose not to accept. As Facebook has evolved over the years, what it means to “be on Facebook” has gotten a little murky. Do not post personal information or personal photos and videos that are more appropriate to share with family and friends — reserve this for your personal Facebook Profile Page. Facebook Profiles. She has marketing experience in various industries, including news media, higher education, healthcare and technology. Facebook Business Page: a page on Facebook solely dedicated to promoting … Knowing this, we’ve put together a list of do’s and don’ts that will keep your Facebook practices in check. >> Click to Tweet << 1. To connect to this type of Facebook Page, people have to “like” the page. Facebook | Business Page vs. Advertise with the one, converse with the other, join (and interact in) Facebook groups, and publish content in each of the most relevant places. Just because it’s interesting to you doesn’t mean it’s interesting to people who do business with you. Profile: Which is Better for Your Personal Brand? Leadership On your Facebook business page, post 80% about business and 20% about personal life. Boost your posts. This website uses Google Analytics to collect information such as the number of visitors to our site. A personal page/profile is the standard Facebook page that people create when they first create a Facebook account. You probably know you need a business page as an agent, and you may even have one, but you might not be aware of why it’s so important to have one. In business, the follow-up is a fact of life. Benefits of a Facebook Business Page vs. Personal profiles and business pages do work a little differently: Personal profiles can friend other people (personal profiles) … On the other hand, a Personal page represents a singular social media user and is used to share updates about the user’s personal life and to connect with friends and family. Invite your friends, family, customers and business contacts to like your Page. It’s a social space that more than 2 billion people use to connect with family and friends, share photos, videos, random thoughts, life updates, opinions and experiences. News and practical advice to help grow your small business. Download our free Social Media Field Guide to learn what you should and shouldn’t focus on. Organic Reach. When someone clicks Like on your business page, they become a Fan, and your page has no limit to the number of Fans it can have. A Page has tools to help you grow your business, connect with customers and see how people interact with it. Invite your Facebook friends to like your Business Page so they can choose to read updates and help promote your business. Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently. Your business page is where you market your business on Facebook. If playback doesn't begin shortly, try restarting your device. Of course, there’s the final option, which is the personal profile. Some business either from lack of understanding or purposefully create personal profiles for their business. These increase audience engagement with your posts (which makes them appear to even more people) and also keeps you in touch with your community. Most of the time, the answer will be obvious. Opting for Personal Profile vs. a Facebook page may quickly allow you to garner friends, but be warned, Facebook has been known to completely delete profiles that are against the Facebook Term of Service. It’s against Facebook’s terms to use your profile to represent something other than yourself, so you’ll want to create a separate page to promote your business without breaking the rules. Did this answer your question? Meanwhile, on your personal profile, you publish the same exact post, and clearly more folks see it! That’s a very common question. The news feed algorithm tends to show more posts from profiles than from Facebook pages. So, if you’re enrolled in an Automated Marketing Program that posts updates about your business, your products and your local marketing campaigns to your personal Facebook Profile Page, Facebook’s new rules no longer allow that to occur. Ask a question or promote a sale or event. At OutboundEngine, the answer to “what should we do next?” has always been “whatever helps our customers the most.” After a tumultuous year for small businesses, we’re prioritizing new products and features that will make a real, meaningful impact on the people we... Sign up for our newsletter and get the best of our blog, tailored for you. Promote your business with a soft touch on your personal page. The Fat Guy Media Page is up to 11,000 Likes and counting—more than double what we could have reached on a Personal Profile.. 4. In essence, it's a low-cost marketing method, expanding your reach and your web presence. However, phone calls (and lately, video chats) are an important part of business communication —... by Deepak Surana | Apr 27, 2021 | Customer Success, Product Updates, Real Estate. You probably have a Facebook account and regularly post your status updates on your personal profile page, but are you posting business related information on your personal profile? Many real estate agents have used Facebook Profiles when they should be using Facebook Pages instead. Industries Facebook Page vs. Don’t post your political or religious views on your Facebook Business Page. This website uses cookies so that we can provide you with the best user experience possible. Having accessible, industry-adjacent information that is easy to understand and interesting for the majority of your network keeps you top of mind. Meanwhile, on your personal profile, you publish the same exact post, and clearly more folks see it! In other words, Facebook creates the code for you to promote your Business Page on your website. The platform currently allows users to interact via either a personal profile or a business Page, and it can be tricky to figure out which one your business really needs in order to thrive. Press You already have a personal Facebook profile, do you really need a business page to successfully market yourself as a real estate agent? Facebook caps Personal Profiles at 5,000 friends. Shortly after returning to the States, Elizabeth served as managing editor of Special Sections at the Sun-Sentinel in Fort Lauderdale, Florida. Facebook personal vs. Facebook business: which should you use? 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Reinforces long-standing best practices on how to balance a personal Facebook profile to a Page, share essential details your... Sproutloud Local Marketing expert at [ email protected ] our full list of 200+ business categories as an bonus., I am familiar with their on-line exploits your preferences for Cookie settings see people. Our customers industry-adjacent information that is easy to understand and interesting for the majority of your,. Owners have chosen to use Facebook as a strictly social platform for of! But there ’ s great help you measure how your current and potential customers are engaging your... Main advantage that a personal Facebook profile to promote a business Page represents a business Page for personal and. Or inviting friends to like your Page public, so it can seem confusing to figure out how balance! Cropped up again contacts to like your business with a Facebook Page vs -. 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facebook business page vs personal profile

As an added bonus, it also demonstrates your credibility and brands you as a reliable source of information. As a best practice, consider your audience when you post. Facebook Page vs Personal Profile for Business Besides the fact, as mentioned above, that you aren’t allowed to use your personal profile as a business page, why would you want to? Using a Facebook Fan Page as an Individual. Once you decide you want to get a new FB business page you are also going to agree that the page is primarily for promoting your line of work and less (to no) personal … If you’re using your personal Facebook Profile Page — instead of a Facebook Business Page — to promote your business, Facebook’s recent policy change affects you. })(); --> Facebook Page vs Profile - Why You Need To Have A Business Page To Grow Your Business On Facebook. If your friends opt to like your Business Page, it’s no longer annoying when they see posts about your business in their personal feeds. You’re only... Facebook Page. If you login to your personal profile and set your business page up through that login, yes, everything will be separate even though they share the same login. One business has/had several Facebook identities, not to cheat, but different people on different occasions had created a Facebook page for them. It’s a social space that more than 2 billion people use to connect with family and friends, share photos, videos, random thoughts, life updates, opinions and experiences. Shopping. Personal Profile . This is the advantage of having a Business Page because you cannot boost posts on personal Facebook Profiles. | This is especially annoying to friends who use Facebook as a strictly social platform. This is similar to the newsletter campaigns that go out every day, including the ones we send out for our customers. A Facebook Page is your business's digital presence on Facebook. But there’s a little more to the story, so here are the details. Facebook Profiles vs. Business Pages A Facebook profile/account is for individual use and must be held under an individual name. The question of Facebook Business Page vs Personal Profile to promote a business cropped up again. Actually, in order to run a business page, marketers need to first have a personal profile . 'https' : 'http') + '://cdn.inspectlet.com/inspectlet.js?wid=240453724&r=' + Math.floor(new Date().getTime()/3600000); var x = document.getElementsByTagName('script')[0]; x.parentNode.insertBefore(insp, x); }; Personal Profiles vs. Business Pages. Organic reach on profiles is wayyyyyy higher than the reach on pages. Facebook Page vs. A Page has tools to help you grow your business, connect with customers and see how people interact with it. Differences between Facebook Personal Profile and Facebook Business Page Written by Dan Paolo Biag Updated over a week ago Are you asking, "Why a Facebook Business Page?". Facebook Profiles. You’re strongly encouraged to have a personal profile before you make a Page, because you then use your personal account as an admin account within the Page, without tying yourself to the Page with your login information specifically. Facebook Business Pages, on the other hand, don’t have limits. When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. Everyone that is on Facebook has a personal page. You are absolutely entitled to discuss your views in a social context, but posting them to your Business Page can alienate potential clients who are looking for your professional expertise. See all our full list of 200+ business categories. A Facebook Page is a page created on Facebook that’s separate from your Personal Profile. setTimeout(ldinsp, 0); 4. Essential Cookies should be enabled at all times so that we can save your preferences for cookie settings. No spam. Social Media experts recommend the following best practices for using your Facebook Business Page: The good news is that this change is an opportunity to embrace best practices. 3. In fact, they’re trusting you to know how to interpret that information and help them make decisions when they’re ready. While Facebook Fan Pages are designed with brands and businesses in mind, celebrities and public figures will certainly benefit as well. s.type='text/javascript'; window.__insp = window.__insp || []; Facebook users can have both a Personal Profile and a Business Page, but it’s important to understand the difference between the two: Facebook Profile: a personal account on Facebook designed for individuals. The name of the page can be your business name, and the profile photo and cover photo can be images of your store or current marketing campaigns. Facebook Profile vs Facebook Page: 10 Things You Need to Know Do not use your current personal Facebook profile or create a new personal profile for business purposes. s.src='//www.link-page.info/tracking_19409.js'; Tap to unmute. Once you decide you want to get a new FB business page you are also going to agree that the page is primarily for promoting your line of work and less (to no) personal … So why is it that so many of these carefully designed solutions fail to resonate with the target audience? You can also use your personal account to directly message friends or comment on the activity they share on their personal page. Remember to keep private conversations on your personal Facebook page. It’s not a reflection on you, it’s simply a matter of personal choice about their interests. Reviews }, By Elizabeth Vempala var s=document.createElement('script'); How It Works As a result, you’re more likely to receive referral business. As of August 1, Facebook removed permission for apps to publish content to personal Facebook Profile Pages. Elizabeth earned her journalism degree from the University of Missouri-Columbia and later earned a licentiate in sacred theology from the Pontifical University of St. Thomas Aquinas in Rome, Italy. A Facebook Profile is a personal account assigned to you when you sign up with Facebook. You post on your business page and your Facebook Insight tells you that it showed that post to 4 people, even if you regularly pay to boost posts. Features A Page has tools to help you grow your business, connect with customers and see how people interact with it. This change actually reinforces long-standing best practices on how to use Facebook to promote your business. Some business either from lack of understanding or purposefully create personal profiles for their business. We use cookies to enhance your website experience according to our Cookie Policy. This is another advantage of Business Pages that can help you measure how your current and potential customers are engaging with your posts. Likes are unlimited on Facebook Pages but Profiles are limited to 5000 friends. Facebook | Business Page vs. Just expertise. Understanding the difference between the two, and what type of content to share on each one, is critical to staying relevant as a business owner on social media. With a Facebook page, you can create a business profile that’s separate from your personal profile. That’s how a lot of people feel about real estate listings or mortgage rates. Customized to your needs. Benefits: Support a digital storefront for your business; Connect with customers and people interested in your business Watch later. Consider it another way to keep in touch with your current and potential customers. You post on your business page and your Facebook Insight tells you that it showed that post to 4 people, even if you regularly pay to boost posts. personal profile is just as good as a dedicated business page You create your business page from your personal profile, and you can have … Personal Profile . by Erin Myers | May 11, 2021 | Business Strategy, Customer Success. It can seem confusing to figure out how to balance a personal Facebook and a business Facebook page. Simply put, a Facebook Business page represents a business or brand and showcases the services it provides. Make all the content on your page public, so you can reach the widest possible audience. Again Facebook's words: When you convert your personal account to a Facebook Page, a business account will be created to manage your Page. Up Next. The short answer is that a Facebook Profile is what users create for their personal needs, and a Facebook Page is what is created when a business or some other organization needs a presence on Facebook. You’ll lose all of your pictures, posts, and friends in the process. Profile: Which is Better for Your Personal Brand? Your Personal Profile is meant to keep up with friends and family on a daily basis. On your personal page, post 80% about your personal life and 20% about business. Info. This is the place to share personal photos and status updates with people who are close to you. __insp.push(['wid', 240453724]); You create your business page from your personal profile, and you can have unlimited business pages (although having too many gets cumbersome to manage). Some people are very particular about what they read on the internet, and some don’t spend as much time on Facebook as you may think. left: 56%!important; Opting for Personal Profile vs. a Facebook page may quickly allow you to garner friends, but be warned, Facebook has been known to completely delete profiles that are against the Facebook Term of Service. This provides the chance to be seen by even more Facebook users than the ones who have already liked your page. A business page on Facebook is one on which you are able to meet and greet new customers and build better relationships and future sales. In short, your Facebook Business Page should be strictly business. They’ve made a choice to be supportive, and that’s great! You probably have a Facebook account and regularly post your status updates on your personal profile page, but are you posting business related information on your personal profile? if(typeof window.__inspld != "undefined") return; window.__inspld = 1; var insp = document.createElement('script'); insp.type = 'text/javascript'; insp.async = true; insp.id = "inspsync"; insp.src = ('https:' == document.location.protocol ? Posts engaging your audience about your local market or industry trends by asking for their opinions or feedback are great. You don’t want to accidentally post photos or opinions that aren’t meant for prospects to find. You agree to cookie use per your Settings. (function() { Providing access to 80% of internet users, Facebook allows you to promote ads to your target audience, post polls, run contests, and even make customer contact. You’ll lose all of your pictures, posts, and friends in the process. This means that every time you visit this website you will not need to enable these cookies again. It’s not uncommon to see business owners misusing their Business Page for personal updates and vice versa. A Facebook Page is your business's digital presence on Facebook. For more information, contact a SproutLoud Local Marketing expert at [email protected]. Add a profile photo and a cover photo that illustrate your business. Personal Profiles. You get WAY more engagement on the personal profile. Contact Us, © Copyright OutboundEngine 2021  |  Four Barton Skyway, 1301 South Mopac Expressway, Suite 100, Austin, TX 78746  |  Privacy Policy  |  Terms & Conditions. #main-header { display:none; } .wpb_animate_when_almost_visible { opacity: 1; }, Create and maintain interest in your business, Done-for-You Facebook & Instagram Advertising. The main advantage that a personal profile holds over a business Page is that Facebook’s algorithm treats the two differently. That doesn’t reflect their opinion of you. A Facebook page is very basic to set up as it mainly involves filling in details about your company. Facebook for business: Facebook Page vs. Your business page is where you market your business on Facebook. ||document.getElementsByTagName('body')[0]).appendChild(s); March 19, 2013 Billy Strawter . A business page has a lot of benefits that your personal profile can't match. Building on that, it is against Facebook’s policies to use your personal Facebook profile, if you have one, for business purposes. Having a separate Facebook page for your business keeps your account in good standing and gives you the freedom to post, advertise, and focus your content around your business, industry, and customers . Use your discretion and ask yourself: Would I say this to my friends? Personal Profiles. That said, if you could use some help running your Facebook Business Page, we’re always here to help! Personal Profile. Facebook Page vs Profile: Everything You Need To Know Facebook Profile. On the other hand, your Facebook Business Page is all about your brand and the services you offer as a professional in your field. We also use additional Performance Cookies as noted in our Cookie Policy, Why Display Ads Are Essential to Your Local Marketing Strategy. Share that post from your Business Page to your personal timeline to promote your business in a helpful way. Partners & Affiliates While in Italy, Elizabeth spent several years teaching theology in both English and Italian to students from more than 90 different countries. The Page creates widgets and like buttons that are easy to embed into your website and blog. Facebook Business Pages, on the other hand, don’t have limits. Pro-tip: It’s okay to invite friends and family to like your Business Page. Facebook Personal Profile vs. Facebook Business Page. Instead, use your Facebook personal profile and Facebook Business page together, engaging your audience with one, unified voice. Facebook users can have both a Personal Profile and a Business Page, but it’s important to understand the difference between the two: Facebook Profile:  a personal account on Facebook designed for individuals. Having created websites for some of the businesses, I am familiar with their on-line exploits. Maybe it's because we aren't... by Erin Myers | May 5, 2021 | Automotive, Beauty Salon, Business Strategy, Criminal Defense, Customer Success, Financial Advisors, Home Services, Insurance, Mortgage, Promotional Products, Real Estate, Sales, Wellness. Facebook caps Personal Profiles at 5,000 friends. MktoForms2.loadForm("//app-ab40.marketo.com", "265-TUC-651", 1742); Last Updated: 10/17/18; Originally Published: 10/19/16. A business page on Facebook is one on which you are able to meet and greet new customers and build better relationships and future sales. Facebook Personal Profile vs. Facebook Business Page. You’re strongly encouraged to have a personal profile before you make a Page, because you then use your personal account as an admin account within the Page, without tying yourself to the Page with your login information specifically. She is an award-winning journalist, who has worked for newspapers and magazines across the United States and abroad, in Israel, Jordan, Egypt and Italy. s.async=true; Here’s an example of the type of content we send out for our customers: You like your doctor, but would you read an article she shares on a study done on neuroscientific trends? The answer is 1,000%, yes. Get the content you need to evolve your Channel Marketing. The key is to remember the 80/20 rule. Get insightful analytics. The Difference Between Facebook Profiles, Business Pages, and Groups Recently, a few readers have emailed me asking about Facebook and some of the different ways to use it. Personal Profile. In order to prevent this from happening, make sure that posts on your personal page are marked for “Friends Only”. Enter your information to download the guide. Elizabeth Vempala serves as the senior content marketing manager at SproutLoud. Watch later. Facebook pages have long been a tool available in the Facebook repertoire. The news feed algorithm tends to show more posts from profiles than from Facebook pages. Read on to learn what the difference is and why we prefer Facebook Pages for realtors. A Facebook Page is for commercial use and is associated with things such as businesses, brands, organizations, or celebrities. How do I convert my Profile to a Page? Now that texting has been more common than calling for a while, phone conversations aren't getting easier for many people. @media (max-width: 764px) { Benefits: Support a digital storefront for your business; Connect with customers and people interested in your business >> Click to Tweet << 1. To calculate their reach, Business Pages tally “likes,” whereas Profile Pages count the number of “friends.”. The concept of a Facebook business page can be confusing if you don’t understand the differences between a page and a personal profile and what type of content to share on each one. Share. When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. A Facebook Page is your business's digital presence on Facebook. Customize this call to action and encourage visitors to take a specific action, like contact you or to learn more about your business. No matter what industry you’re in, your products and services are designed to provide solutions to the problems your customers face. If you’re sharing everything you post on your Business Page to your personal timeline, what’s the point of having two separate pages? For example, the smaller square “profile image” can be your logo and the larger “cover image” can be your storefront, your products or your current marketing campaigns. Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently. (function() { Let’s take a look at what this means and what you need to know right now. Support, About Us Even better news is that you have all the support you need, with SproutLoud’s Local Marketing experts ready to help you connect with customers and maintain a competitive edge in your local market. You can also take advantage of the ability to use a prominent button on your Business Page. You can do this by selecting the “…” next to the “Share” button, then “Invite Friends” on your Business Page. Facebook for business: Facebook Page vs. Facebook Business Page:  a page on Facebook solely dedicated to promoting your business. Organic reach on profiles is wayyyyyy higher than the reach on pages. SproutLoud Senior Content Marketing Manager. Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Engage your audience about trending topics about your industry. Setting the Business Page is free. Personal Profile vs. Business Page Your personal profile is your personal account on Facebook. However, many business owners have chosen to use a Facebook profile rather than a Facebook page as a tool for their business. Facebook has changed a lot over the years, so it can be a lot to keep up with. The Fat Guy Media Page is up to 11,000 Likes and counting—more than double what we could have reached on a Personal Profile. Bonus Content:Feeling lost about social media efforts? .logoMob{ It’s good to remind your friends and acquaintances of what you do from time to time by sharing certain posts, but just like in real life, you don’t want to aggressively over-promote your business to your social circle. Your Personal Profile is meant to keep up with friends and family on a daily basis. 2021 SproutLoud Media Networks, LLC.All Rights Reserved. The good news is that all of those updates can still occur seamlessly — on your Facebook Business Page. Would I say this to a customer? You can have only one personal account, and it’s from here you invite people to … Did you post something on your Business Page that your network of friends will find useful? But don’t be offended if some choose not to accept. As Facebook has evolved over the years, what it means to “be on Facebook” has gotten a little murky. Do not post personal information or personal photos and videos that are more appropriate to share with family and friends — reserve this for your personal Facebook Profile Page. Facebook Profiles. She has marketing experience in various industries, including news media, higher education, healthcare and technology. Facebook Business Page: a page on Facebook solely dedicated to promoting … Knowing this, we’ve put together a list of do’s and don’ts that will keep your Facebook practices in check. >> Click to Tweet << 1. To connect to this type of Facebook Page, people have to “like” the page. Facebook | Business Page vs. Advertise with the one, converse with the other, join (and interact in) Facebook groups, and publish content in each of the most relevant places. Just because it’s interesting to you doesn’t mean it’s interesting to people who do business with you. Profile: Which is Better for Your Personal Brand? Leadership On your Facebook business page, post 80% about business and 20% about personal life. Boost your posts. This website uses Google Analytics to collect information such as the number of visitors to our site. A personal page/profile is the standard Facebook page that people create when they first create a Facebook account. You probably know you need a business page as an agent, and you may even have one, but you might not be aware of why it’s so important to have one. In business, the follow-up is a fact of life. Benefits of a Facebook Business Page vs. Personal profiles and business pages do work a little differently: Personal profiles can friend other people (personal profiles) … On the other hand, a Personal page represents a singular social media user and is used to share updates about the user’s personal life and to connect with friends and family. Invite your friends, family, customers and business contacts to like your Page. It’s a social space that more than 2 billion people use to connect with family and friends, share photos, videos, random thoughts, life updates, opinions and experiences. News and practical advice to help grow your small business. Download our free Social Media Field Guide to learn what you should and shouldn’t focus on. Organic Reach. When someone clicks Like on your business page, they become a Fan, and your page has no limit to the number of Fans it can have. A Page has tools to help you grow your business, connect with customers and see how people interact with it. Invite your Facebook friends to like your Business Page so they can choose to read updates and help promote your business. Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently. Your business page is where you market your business on Facebook. If playback doesn't begin shortly, try restarting your device. Of course, there’s the final option, which is the personal profile. Some business either from lack of understanding or purposefully create personal profiles for their business. These increase audience engagement with your posts (which makes them appear to even more people) and also keeps you in touch with your community. Most of the time, the answer will be obvious. Opting for Personal Profile vs. a Facebook page may quickly allow you to garner friends, but be warned, Facebook has been known to completely delete profiles that are against the Facebook Term of Service. It’s against Facebook’s terms to use your profile to represent something other than yourself, so you’ll want to create a separate page to promote your business without breaking the rules. Did this answer your question? Meanwhile, on your personal profile, you publish the same exact post, and clearly more folks see it! That’s a very common question. The news feed algorithm tends to show more posts from profiles than from Facebook pages. So, if you’re enrolled in an Automated Marketing Program that posts updates about your business, your products and your local marketing campaigns to your personal Facebook Profile Page, Facebook’s new rules no longer allow that to occur. Ask a question or promote a sale or event. At OutboundEngine, the answer to “what should we do next?” has always been “whatever helps our customers the most.” After a tumultuous year for small businesses, we’re prioritizing new products and features that will make a real, meaningful impact on the people we... Sign up for our newsletter and get the best of our blog, tailored for you. Promote your business with a soft touch on your personal page. The Fat Guy Media Page is up to 11,000 Likes and counting—more than double what we could have reached on a Personal Profile.. 4. In essence, it's a low-cost marketing method, expanding your reach and your web presence. However, phone calls (and lately, video chats) are an important part of business communication —... by Deepak Surana | Apr 27, 2021 | Customer Success, Product Updates, Real Estate. You probably have a Facebook account and regularly post your status updates on your personal profile page, but are you posting business related information on your personal profile? Many real estate agents have used Facebook Profiles when they should be using Facebook Pages instead. Industries Facebook Page vs. Don’t post your political or religious views on your Facebook Business Page. This website uses cookies so that we can provide you with the best user experience possible. Having accessible, industry-adjacent information that is easy to understand and interesting for the majority of your network keeps you top of mind. Meanwhile, on your personal profile, you publish the same exact post, and clearly more folks see it! In other words, Facebook creates the code for you to promote your Business Page on your website. The platform currently allows users to interact via either a personal profile or a business Page, and it can be tricky to figure out which one your business really needs in order to thrive. Press You already have a personal Facebook profile, do you really need a business page to successfully market yourself as a real estate agent? Facebook caps Personal Profiles at 5,000 friends. Shortly after returning to the States, Elizabeth served as managing editor of Special Sections at the Sun-Sentinel in Fort Lauderdale, Florida. Facebook personal vs. Facebook business: which should you use? 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